b.LUXE is back from our yearly scholarship trip to Cancun, Mexico where we visited this year’s recipient’s at their new school, The Martello Institute of Beauty, an incredible cosmetology academy run by Cinthia Martello!

All 17 staff members from b. LUXE and our sister special event business, I-DO, made the trip and it was one of our best! Cinthia and her students welcomed us with warmth and excitement! This amazing group of women could not have been more gracious!

For three seasons now, b.LUXE works throughout the year, raising money for two full cosmetology scholarships. This year we held a Beauty Basket Raffle to raise scholarship funds that featured $400 worth of b.LUXE salon products and a variety of gift cards donated from our Mill neighbors, Molly’s Apothecary, Wendy Shea Photography, FBT Aesthetics, and Chat Noir Nails! We also gather product donations from our beauty distributors to outfit the new students with top-of-the-line hair and makeup supplies!

Two Martello applicants are selected each year to receive these scholarships! This year’s recipients are Karla Esmeralda Gomez Ramirez and Cecilia Garcia Velazquez!

Heather picks two to three b.LUXE stylists to demonstrate the latest in hair and makeup services, leading hands-on training sessions with the students. This year, Nicole, Brielle and Erica highlighted the ease and elegance of Babe Tape-In Hair Extensions. Nicole and Brielle performed the initial application, with Erica stepping in for the micro-layering haircut that blended the extension hair into the natural hair growth. We showed them just how easy it is to take a client from shoulder-length hair to long, beautiful locks in just one appointment.

Now, you all know, b. LUXE wouldn’t dream of arriving without some pretty amazing gifts! With outrageous donations from Kevin Murphy, Masello Salon Services of New England, Evolve Distributors, Orlando Santiago – Guerlain Paris, Wet Brush, Wella, Goldwell, Babe Tape-In Hair Extensions, Brazilian blowout, Alterna and many more, we were able to outfit these girls with some serious swag-bags!

Following a morning of demonstrations, Cinthia and the girls hosted a lovely lunch with our crew.  We wrapped up the day reminiscing with Cinthia, the students, and this year’s scholarship recipients. Check out our YouTube video below!!

For the b.LUXE team, Mexico is always a chance to reconnect and enjoy a much-needed pause in our daily routines. It’s a time to give back and a time to feel the value of that gift.  For us, Mexico is and always will be one of the highlights of our year.

As a salon that believes in community and giving back, Heather and her team have broken ground on their latest endeavor. Stay tuned for the next chapter…b.MORE, our newest philanthropic endeavor.


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