Most of us love our monthly trip to the salon, but if you are one of the thousands of women who have hair dye sensitivity, something as simple as dying your hair can be an uncomfortable and sometimes dangerous experience!  Hair dye allergies occur when the immune system negatively responds to certain chemicals that are placed on the skin.  The culprit is usually para-phenylenediamine or (PPD), the chemical used to penetrate the hair shaft and bond the dye to the proteins in your hair.  Most clients have no reaction, but for the handful of clients with sensitivity, the reactions can be a scary experience. 

Having an allergy to hair dye doesn’t necessarily mean the end to coloring your hair!  b.LUXE first realized the need for natural alternatives when stylist and henna specialist, Emilee Whitacker joined the team in 2013.  Having previously suffered from chemical overexposure, Emilee’s system developed a severe allergy to mainstream hair dye. Not only could she not dye her own hair, but working on her clients required precautionary gear to keep her allergies at bay.

Not being able to color my hair was a real letdown for me.  I loved playing with different hues!  The more vibrant the better!  I was determined to find a chemical-free way to  add color again!  Henna was the answer for me! – Emilee W

If you have a sensitivity to hair color or you’re just an “All Natural Kinda Girl” and prefer to avoid  chemicals, henna might be perfect for you! Henna is a dye prepared from the plant Lawsonia Inermis.  The art of Henna has been practiced for over 5,000 years in India, Africa, and the Middle East.  It is said that Cleopatra used henna to adorn her body and beautify herself! When applied, the exact tint of henna may vary depending on your natural hair color.  Henna can range from deep reds to vibrant strawberry blondes and mid-tone chestnut browns. Henna smooths split ends, protects your hair from the elements and cleanses the scalp, promoting new hair growth! All of our Henna Maiden Hair Dyes are FDA approved and contain no metal salts, peroxide, PPD’s or harsh chemicals.  Not every reaction to hair color is an allergies, though.  Some are just sensitivities, which need gentle alternatives, too. And as we mentioned before, many of us just prefer an all natural approach to our beauty routine.  b.LUXE carries two lines of naturally derived colorants  that are perfect for that!

b.LUXE also carries two plant-based hair colors, both tapping into nature’s readily available spectrum of vibrant and vivid hues.  Wella’s plant based hair color, EOS, leaves hair feeling strong and full without compromising it’s color intensity or the precise shading.  EOS uses a unique blend of plants and direct dyes that don’t require oxidation to reach their potential hue!  Their color is true from the beginning!  What you see is what you get!


Brings the orange, warm, gold

and red shades


A natural blue dye,

adds depth and cooler tones


Cassia is used for lighter

shades and dilution

The Elumen “Magnet-Effect” creates a new dimension of intensity and durability.  The vibrant pigments are physically drawn deep inside the hair where they are anchored securely to produce remarkably long-lasting color results. 

High-performance, non-oxidative, peroxide and ammonia free, Elumen gently delivers the bold, luminous hair you’ve been dreaming of!

Up to 76% more color intensity compared to oxidative permanent colors!

37% more shine compared to intensive demi-permanant color!


Allergic reactions are no joke!  We want your trip to the salon to be a relaxing and restorative experience.  If you suspect an allergic reaction with any product, please consult your doctor for advice.  b.LUXE is here with gentle, chemical-free color solutions. Contact the salon today for your free consultation.

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